diff --git a/lib/llms-txt.js b/lib/llms-txt.js
index ac3f9b8c8..274db7e4e 100644
--- a/lib/llms-txt.js
+++ b/lib/llms-txt.js
@@ -68,16 +68,30 @@ module.exports.register = function () {
 }
 
 function entryFor (page, siteUrl) {
-  const title = (page.asciidoc && page.asciidoc.doctitle ? page.asciidoc.doctitle : page.src.stem)
-    .replace(/<[^>]+>/g, '')
+  const title = decodeEntities(
+    (page.asciidoc && page.asciidoc.doctitle ? page.asciidoc.doctitle : page.src.stem).replace(/<[^>]+>/g, '')
+  )
   const description = page.asciidoc && page.asciidoc.attributes['description']
   const source = sourceUrl(page.src)
   let entry = `- [${title}](${siteUrl}${page.pub.url})`
-  if (description) entry += `: ${description.replace(/\s+/g, ' ').trim()}`
+  if (description) entry += `: ${decodeEntities(description.replace(/\s+/g, ' ').trim())}`
   if (source) entry += ` (source: ${source})`
   return entry
 }
 
+// Asciidoctor escapes the doctitle and header attributes such as description for
+// HTML, so "&" arrives as "&amp;" and "'" as "&#8217;".
+// Decode in a single pass so "&amp;lt;" stays the literal text "&lt;".
+const NAMED_ENTITIES = { amp: '&', lt: '<', gt: '>', quot: '"', apos: "'" }
+
+function decodeEntities (text) {
+  return text.replace(/&(?:#(\d+)|#x([0-9a-f]+)|(amp|lt|gt|quot|apos));/gi, (match, dec, hex, name) => {
+    if (dec) return String.fromCodePoint(Number(dec))
+    if (hex) return String.fromCodePoint(parseInt(hex, 16))
+    return NAMED_ENTITIES[name.toLowerCase()]
+  })
+}
+
 function sourceUrl (src) {
   const origin = src.origin
   if (!origin || !origin.url || !origin.url.startsWith('https://github.com/')) return undefined