diff --git a/build.scala b/build.scala
index 00cb4f7a..5f30a624 100644
--- a/build.scala
+++ b/build.scala
@@ -520,6 +520,8 @@ object Redirects {
     s"""{% laika.html.template = "/templates/redirect.template.html", laika.targetFormats: [html], target = "$to" %}"""
 
   private val map = Map(
+    "/shield-landing-org.html" -> "/README.md",
+    "/shield-landing-affiliate.html" -> "/README.md",
     "/about/index.html" -> "/foundation/README.md",
     "/about/contributing/index.html" -> "/foundation/README.md",
     "/blog/2013/04/04/inauguration.html" -> "/blog/inauguration.md",
diff --git a/src/resources.md b/src/resources.md
index 857f287d..b7468cb0 100644
--- a/src/resources.md
+++ b/src/resources.md
@@ -6,16 +6,18 @@ These standard shields can be used by affiliate and organization projects for th
 
 ### Organization projects
 
-[![Typelevel Organization Project](/img/badge-organization.svg)](https://typelevel.org)
+[![Typelevel Organization Project](/img/badge-organization.svg)](https://typelevel.org/shield-landing-org.html)
 
 ```md
-[![Typelevel Organization Project](https://typelevel.org/img/badge-organization.svg)](https://typelevel.org)
+[![Typelevel Organization Project](https://typelevel.org/img/badge-organization.svg)](https://typelevel.org/shield-landing-org.html)
 ```
 
 ### Affiliate projects
 
-[![Typelevel Affiliate Project](/img/badge-affiliate.svg)](https://typelevel.org)
+[![Typelevel Affiliate Project](/img/badge-affiliate.svg)](https://typelevel.org/shield-landing-affiliate.html)
 
 ```md
-[![Typelevel Affiliate Project](https://typelevel.org/img/badge-affiliate.svg)](https://typelevel.org)
+[![Typelevel Affiliate Project](https://typelevel.org/img/badge-affiliate.svg)](https://typelevel.org/shield-landing-affiliate.html)
 ```
+
+These shields point to landing pages which currently just redirect to our home page. Eventually, we plan to add more targeted landing pages to explain project associations to Typelevel.